Analyzing a Decade into Adam Silver’s Tenure, Part Two: A Wounded League Limps Through Disasters It Created

Read with discretion: this article contains multiple, public opinions that have been supported and given the green light by the editor, promoter and owner of this website. These views contain the true thoughts of the writer in regards to what’s going on with one of America’s top sports.

In part one of Adam Silver’s decade long analysis, I wrote about a lot of active, on-court issues the league’s struggling with such as All-Star game changes, the in-season tournament and sometimes lack of respect for current leadership. Many people agree the new rules created many issues that’s turning the sport into a laughingstock (see Philadelphia 76ers). Puns are everywhere online and even shows like TNT’s Inside the NBA joke about them. While a lot of these issues can be quickly fixed, the long term problems show the league’s in worse shape than many believe.

The biggest issue is the rise of sports gambling since its legalization in spring 2018. Play rapidly became an afterthought. Yes, the profits are too good to pass up and there are many benefits the move brings. However for this league, it’s a cause for concern. For those who may not or don’t remember, former referee Tim Donaghy fixed NBA games in the early and middle 2000s before sports gambling was legalized. Donaghy began as an honest ref who cared about the game. However his eventual greed led to a lifelong ban from the sport. Throughout then-commissioner David Stern’s tenure, there were theories and reports of rigging games, seasons, stats and even dynasties (Shaquille O’Neal’s story on how he went to Orlando is worth a read if you’re suspicious). That doesn’t go away just because the executive changes or something becomes legalized. On the contrary, it grows.

Many believe the NBA, like the NFL, is so enamored with promoting sports betting and gambling that it’s affecting on-court play. Last spring, Raptors forward Jontay Porter was subject to an investigation into betting on his personal performances. Timberwolves center Rudy Gobert accused referees calling fouls on him to be on the take, feeding into the narrative officials fix games in order to meet a certain over/under or matched stat lines for star players. Then there’s Pistons coach J.B. Bickerstaff who told media outlets that when he coached Cleveland, fans/gamblers got ahold of his phone number and insinuated things about his family over a parlay.

Legalized sports gambling has affected every major North American sport, but Adam Silver was the first commissioner and executive to openly embrace it once the U.S. Supreme Court legalized the industry. A good number of viewers aren’t enamored with the NBA anymore because of nightly or weekly bets. We’ve seen people go from fans and viewers of the game to watching the sport because they can hit a parlay or a correct over/under if certain stat-lines and point margins are final.

This isn’t the only financial issue the NBA’s going through. Since the pandemic ended, Silver’s failed to promote its product to a broad range of people. Consider this: when Michael Jordan retired from Chicago in 1999, he took 50% of the NBA fandom. Jordan’s popularity was (and still is) unlike anything we’ve seen outside the NFL. It grew so much that when he left the NBA the sport never recovered nor found the desired replacement. This isn’t about stars Kobe Bryant or LeBron James not being some of the best players since Jordan retired either. It’s about who could win the public over in droves and entertain like none other.

Losing half the fandom with a retirement meant an inevitable decline. We’re now seeing the effects. NBA supporters are mostly older adults (anyone born in the early 1990s and before) or those who became fans last decade. Casual fans are at a loss and struggle to follow what goes on. Ask the average NBA fan who was this year’s number one draft pick. They might know the team that had the pick, but not the player. What about the other picks in the top five? That’s a serious problem.

Both audiences and players are hit with another financial problem: the sport is expensive. Unless you have a kid who’s into basketball and played it recently or even gone to summer camps, it would be eye-opening to learn that the sport costs around $30-100 an hour to train. Playing for an AAU team costs around $300-600. That’s without travel, shoes, food, hotels, gas, fluids and much more factored in. Watching the sport is expensive too. Many audiences found out when the Los Angeles Clippers opened their brand new stadium, tickets cost around $200 to attend, and that’s without parking fees. Then there’s television and broadcasting rights issues. Most games aren’t shown on national television, dampering potential interest on new or rising fans. The league’s making so much money because of t.v. deals but struggles to air games that would draw huge ratings. A great example of this was December first’s Houston Rockets v. Oklahoma City Thunder 6 p.m. (U.S. central time) game. It was a matchup between what’s now the top two teams in the western conference and it should’ve been aired on either ESPN or TNT. Instead it was blacked out on all t.v. stations and was only aired if someone bought NBA’s League Pass.

This is why the NFL is king and everyone else takes a backseat. For all the complaining audiences and analysts do about the U.S.’ most popular sport, commissioner Roger Goodell has an understanding of when to air and flex games. The NFL even passed rules to flex certain matchups on different nights of the season. Sadly, the NBA usually airs one of four teams (usually New York, Boston, Golden State or a team from Los Angeles) and let the remaining 26 fight over what’s left.

Finally, one of the biggest issues the league has is competing against overseas programs that play more physical and have better coaches. Some stars recently said that leagues in China are better because they play the more physical 1990s and early 2000s version of basketball. Former champion point guard B.J. Armstrong said earlier this month that, “the coaching there (Europe) is better than over here.” Former players recognize that the sport’s top talent is coming from Europe, Africa and even east Asia. It won’t be a surprise when the NBA’s problems grow and top talent leaves to play elsewhere.

Here’s the first power rankings of 2025. Similar to the NHL rankings, this one will be objective in placement as there’s been just two articles throughout the season.

#30 Washington Wizards (last ranking: 30)

The trade of Jordan Poole to Denver for Michael Porter Jr. says more about how the Wizards didn’t want Poole anymore. Poole wore out a six win team. He has nowhere to go but up.

#29 Utah Jazz (last ranking: 29)

Another point about the gambling fiasco that isn’t talked about is how it affects games from the coach perspective. Jazz coach Will Hardy had an eerie warning when asked by Salt Lake Tribune beat writer Andy Larsen on how common this is. Hardy said that while it hasn’t reached the tension J.B. Bickerstaff had in Cleveland, he admitted fans yell crazy things at him every night. At least one person from the crowd; home or away go off on a particular player, the spread, points, rebounds, minutes, or fouling at the end of games. This will get worse before it gets better.

#28 Charlotte Hornets (last ranking: 26)

Charlotte’s won five of their last ten (including a split with the Suns) and stole a win from Dallas on Martin Luther King Jr. Day. Considering the Hornets won one game last month, they look good to start 2025. Now they have to work on offensive scoring.

#27 New Orleans Pelicans (last ranking: 21)

If we want to defend the NBA for one thing that’s out of their control, it’s the promotion of a younger generation of players who were labeled the next big stars. The league and many fans of the sport believed Pelicans forward Zion Williamson was going to be the next big name back in 2019. Commissioner Adam Silver, analysts and fans couldn’t foresee his weight issues, constant injuries or him getting bogged down in porn scandals. In five seasons, Williamson went from the hottest name and number one pick to being suspended for showing up late to the team’s January 10th flight to Philadelphia and possible trade talks. He’s played in fewer games this regular season than NFL San Francisco 49ers rookie receiver Ricky Pearsall, and Pearsall was shot in the chest before training camp. You can’t blame that on the commissioner.

#26 Toronto Raptors (last ranking: 28)

Toronto won more games in January than they did all of December. The Raptors weren’t going to make the play-in but losing all but two games to end 2024 damages a potential run to end the regular season.

#25 Brooklyn Nets (last ranking: 19)

The current losing streak all but eliminates Brooklyn from any potential play-in talk. It’s surprising given how many good players are on the roster. General manager Sean Marks could deal a lot of talent at the trade deadline in March.

#24 Portland Trailblazers (last ranking: 25)

More teams are learning to play Portland hard. The Trailblazers occasionally steal a win from contenders like Denver or Milwaukee. Whether it’s Chauncey Billups’ coaching or a better roster this season, there’s sustainable growth and development.

#23 Philadelphia 76ers (last ranking: 27)

Nothing highlights the on-court problems plaguing the NBA like Philadelphia. If Joel Embiid’s load management stories weren’t bad enough, the ongoing Paul George controversies where he’s bored of playing center makes anyone laugh, scream or grow outraged. Certain dynasties, stars and eras have been hated more for doing less, but boredom of playing a position and sitting out games because of small injuries has got be one of the most blatant offenses to the sport and anyone looking up to athletes. It has to be fixed.

#22 Chicago Bulls (last ranking: 24)

Given how sloppy and soft the 76ers are, it wouldn’t be a shock if the Bulls clinch the last play-in spot early. Despite the constant trade rumors of forward Zach LaVine, Chicago plays hard and has enough to keep the three game gap ahead of Philadelphia.

#21 San Antonio Spurs (last ranking: 23)

If there’s any young star the NBA needs to slam audiences in the face with, it’s San Antonio’s Victor Wembanyama. Last month he became the first NBA player to record multiple games of 10+ blocks at the age of 20 or under. Wembanyama plays in a beautiful city that’s growing in size and popularity and is located in the second most populous state. San Antonio is also well integrated and friendly to foreigners. This is a reflection of the demographic changes within the U.S. and if the NBA can’t capitalize off of the perfect opportunities Victor Wembanyama creates for marketing, the sport will not survive.

#20 Phoenix Suns (last ranking: 12)

The decision to move on from guard Bradley Beal and center Jusuf Nurkic means Phoenix’s front office was fed up with how both players underachieved. It also helps keep franchise star forward Kevin Durant satisfied and find better complimentary players. Don’t be surprised if the Suns trade for talented players in Brooklyn or New Orleans in March.

#19 Sacramento Kings (last ranking: 14)

Maybe the firing of former coach of the year Mike Brown was justified. The team regressed after a return to the playoffs two years ago and a trip to the play-in last year. However there’s uncertainty and a disturbing feeling that the players quit when things got difficult. Right now it won’t matter because the Kings have won seven of their last ten. It is something to keep in mind when Doug Christie has the interim tag removed and there’s another losing streak.

#18 Miami Heat (last ranking: 20)

The Jimmy Butler fiasco is a black eye for the organization. Butler’s personal issues go back to earlier 2024 and the franchise hasn’t let up. Owner Pat Riley’s been right on a lot of things throughout his time in the NBA but this is not one of them. If anything, Riley might have alienated a lot of top talent from ever coming to play for the Heat. As for Butler, it would make sense to let him go where he wants with little pushback.

#17 Minnesota Timberwolves (last ranking: 7)

Watch this important four and a half minute clip that aired on January second on TNT’s Inside the NBA after Boston beat Minnesota 118-115. What Shaquille O’Neal said about what’s gone on with franchise star guard Anthony Edwards at the 2:03 mark was perfect. Edwards is a young, fantastic player who’s still learning how to read defenses. Opposing teams don’t care about complaints and they sure don’t mind if he isn’t learning when to pass the ball and find open lanes to the basket. Kenny Smith had a great followup on how great players make their teammates better by making plays and the focus on being a scorer. That clip is the Timberwolves’ lesson from the 2024-2025 regular season.

#16 Golden State Warriors (last ranking: 6)

Wow. Golden State went from one of the western conference’s best teams to being just outside the play-in. A lot of issues keep popping up and it’s a wonder they’re still competitive any given week. The Warriors will be active at the trade deadline. Who they trade and move on from is hard to predict.

#15 Detroit Pistons (last ranking: 22)

There are a lot of underrated stars in the NBA but Detroit’s franchise star point guard Cade Cunningham is one of the most overlooked. After a dismal 2023-24 season, Cunningham’s in the top three of the Pistons scoring, rebounding, assist, steals and block shots stats. Detroit will be a fun postseason watch if they can make the play-in or steal a top six playoff seed.

#14 Dallas Mavericks (last ranking: 11)

It’s one thing to lose by double digits to Houston, Cleveland, Memphis and Denver. Most viewers knew all four would be some form of good this season. Losses to lowly New Orleans and Charlotte in a week was concerning. Dallas has to play better next month if they want to reach the playoffs and not have a hard opponent in the play-in round.

#13 Orlando Magic (last ranking: 5)

Injuries battered Orlando the last month and a half. Losses included both Wagners, Jalen Suggs, Jonathan Isaac and Cole Anthony. While former first overall pick Paolo Banchero returned, the Magic are bottom three in almost every offensive category. No one needs the All-Star break more than Orlando.

#12 Atlanta Hawks (last ranking: 18)

Atlanta’s 10-12 since the last rankings and for those keeping track, that means they’re a hilarious 22-24 throughout the season. Hawks fans may not like how I’ve made their beyond average record a running theme, but this is how sports journalism works. It’s also alarming that Atlanta’s a few wins from being top four team in the eastern conference.

#11 Los Angeles Lakers (last ranking: 9)

NBA Network had a wild stat for the Lakers; they have have lost by 20+ points seven times this season, the most for any team in the league. For the most part Los Angeles has been a solid team most of the year. When the Lakers play well, they can hang with almost anyone. When they lose, they play like one of the NBA’s worst teams. Go figure.

#10 Los Angeles Clippers (last ranking: 10)

Only Oklahoma City and Memphis have won more than 17 home games this season in the western conference. Intuit Arena is glamorous and the Clippers finally play well in their new building. While it was later than anyone expected, it wouldn’t be a shock if that gave Los Angeles a different kind of home court advantage the rest of the season.

#9 Indiana Pacers (last ranking: 17)

The top offensive unit from 2023-2024 is finally back after sleepwalking through the first two and a half months of the season. Indiana should be fun to watch next month with how everything’s clicking on offense and the defense has improved.

#8 Denver Nuggets (last ranking: 4)

Center Nikola Jokic proves almost every game he’s the best player in the NBA. Outside of Jokic, Denver can’t figure out who’s their second best player. While most agree it’s point guard Jamal Murray, he needs to get back to his old championship form and forward Aaron Gordon has to step up. It would be a shame if the Nuggets can’t make another deep postseason run because no one outside of Jokic breaks out.

#7 Milwaukee Bucks (last ranking: 15)

Many believe Milwaukee’s the team that trades for Heat star forward Jimmy Butler after the organization told forward Khris Middleton he’s out of the starting lineup indefinitely on January eighth. Last week ESPN’s Brian Windhorst reported forwards Middleton, Bobby Portis and Pat Connaughton could be moved to bring in a major impact player. If Butler is that player, the trade would vindicate the Damian Lillard move and instantly make the Bucks the championship favorite…even if Doc Rivers is their coach.

#6 Memphis Grizzlies (last ranking: 16)

It shouldn’t surprise many readers Memphis is this high. Unless you were new to the NBA last season, the Grizzlies haven’t been awful for a while due to their abundance in young talent. With few injuries this year, Memphis picked up where they left off in the 2022-23 season. Now viewers can wonder if they’ll make a deep playoff run.

#5 New York Knicks (last ranking: 6)

New York looked tired until they picked up three wins last week. If the Knicks keep this winning streak going, they could be one of the league’s best teams the second half of the regular season. That should worry the other eastern conference favorites.

#4 Houston Rockets (last ranking: 13)

Houston’s progress is legit and they don’t yet have a top ten scoring offense. General manager Rafael Stone’s building a roster that will be dangerous for years to come. Beating the Rockets in a best of seven series will be hard for any western conference team to do no matter the veteran talent available.

#3 Boston Celtics (last ranking: 2)

If any other NBA team was 32-15, we’d be praising their playoff potential and coaching. Boston’s looked vulnerable much of the last month and a half which is surprising given how they could jump over Cleveland. Perhaps the Celtics will unleash that next level once March starts, but it’s got to be puzzling for those who look at the roster and last year’s championship and not see a team dominate almost every game.

#2 Oklahoma City Thunder (last ranking: 3)

Thunder fans may not like this ranking but the team up next has the better conference and home record. Plus Oklahoma City is still young and figuring out how to play to their strengths. That’s chilling for the rest of the league.

#1 Cleveland Cavaliers (last ranking: 1)

Donovan Mitchell is having an MVP season (he’s top four in team stats in points, rebounds, assists, and steals) and Kenny Atkinson is an easy coach of the year candidate. Cleveland’s held up after their fiery start to the season and it doesn’t look like that’ll end anytime soon.